Literature review of consumer buying behaviour for lic policies

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What affects impulse buying?

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Review of Literature on Consumer Behaviour

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This means that you can get a professionally written paper in no time provided that you hire our writing team to take care of this for you.The article reports on the decision of Life Insurance Corp.

(LIC), an insurance giant in India, to stop selling its 14 policies such as Anmol Jeevan and Jeevan Mitra. Bangladesh allows Life Insurance Corporation of India to run business in insurance market.

marketing term ‘Consumer awareness’ means that consumers note or aware of products or services. Dar () 5 carried out a community-based cross-sectional study towards the awareness of life insurance in the population of Jammu and Kashmir State.

KEYWORDS: consumer behaviour, life insurance, decision-stages, Literature review Govind () found that insurance company required to provide efficient services just can When buying an insurance policy or services, new or high premium policy.

Review Of Literature About Customer Perceptions Towards Lic

These types of policies are for those people who are unable to pay larger premium required for endowment and whole life policies. No surrender, loan or paid up values are in such policies.

• Whole life insurance policies: This type of policy runs as long as the policyholder is alive and is covered for the entire life of the policyholder.4/4(9).

Chapter 3: Consumer Behaviour In Life Insurance actions. For this reason such consumer behaviour is said to be an applied discipline.

A Study Of Consumer Behavior Towards Life Insurance In Kolhapur City

Such applications can exist at two levels of analysis. Market segmentation, consumer decision making and buying behaviour is considered as core marketing activities in designing effective marketing strategies. “Study on Consumer Buying Behaviour for Life Insurance” of ING Vysya Life Insurance Company Limited in Hubli Page 31 SBI LIFE INSURANCE 10 0 0 10 L.I.C 20 0 0 20 RELIANCE LIFE INSURANCE 0 0 0 0 TATA AIG LIFE 0 0 0 0 ANY OTHER 0 0 0 20 TOTAL 2.

Literature review of consumer buying behaviour for lic policies
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