Health and food quality related laws have also grown more stringent globally and this is a major challenge before fast food brands like KFC, McDonalds, Burger King and others.
KFC must focus on increasing the number of low cost and healthy items to grow its sales fast. The people can visit there and they can get this food item at very reasonable rate and they complete their lunch in short time and reach to their destinations, the food chain is making its sound position as in the industrial and business, there is not time with the workers and business and they have to rely over the food items of this food chain.
It results in low performance and high employee turnover, which increases training costs and add to overall costs of KFC.
Focus on low cost and healthy items The preference of the consumers has changed. Rising operational, labor and raw material costs The costs of operation, labor and raw material are rising globally. For the modern customers health is a priority.
Apart from healthy food, they want better customer service and at a price that does not burn their pockets. Stronger dollar Economic fluctuations also create significant pressures for the international brands like KFC.
With the setting up of more branches of the food chain, it wants to enhance its business in some other urban areas, where they can have more clients, to enjoy with the food of this brand. Innovative menu for health conscious generation The millennial generation is highly health conscious.
Strong global presence with more than restaurants KFC has a strong global presence with its more than restaurants running worldwide in The food chain is going to maintain its taste and the quality of service, which can help them in earning more and more revenue on its food products.
Since it meals in chicken items mainly, its menu is bond to remain calorie heavy. The competitive challenge from McDonalds and other brands is significant. The good quality fast food can help to return back the investment and it earns profit on its products and services. There are various other giants in the field, which can be great for this fast food chain, as they are also going to spread their business across the world and they are introducing new taste and maintain the healthy and wholesome food among the people.
They are looking for products cooked in safe and hygienic oils without any trans-fats. KFC receives half of its revenue from China, where it operates more than 4, outlets.
Strong position in emerging China.
The different recipes of this brand can help to grow its business and it can increase its sale in different fried chicken items. Due to government and various organizations attempts to fight obesity, people are becoming more conscious of eating healthy food rather than what KFC has mainly to offer in its menu.
The company is now spreading its more branches in some other countries and also tapping the new emerging economies of the world for the provision of their food items there. It opened restaurants in China in and was planning to open more in KFC is the market leader in the world among companies featuring chicken as their primary product offering.
In the emerging market, the industrial activities are now in full swing and the people find it difficult to do their lunch so they look for the suitable food chain to do their lunch. Russia has been particularly good in terms of sales and revenue from onwards. Moreover, the brand has innovated its menu to add variety and freshness.
Waste management and environmental responsibility have become important areas requiring attention on priority. Strengths and weaknesses are internal factors and opportunities and threats external.
Its Parent brand Yum! KFC is the specialist in fried chicken and it has set up over 17, restaurants and outlets in about countries of the world to provide the fast food to its lovers.
All these factors including compliance to food quality laws increase the operational costs for the QSR brands. While the other brands under Yum! Promotion The advertisement policy of the brand is wonderful and it can bring the customers closer to this brand.We will write a custom essay sample on Pest Analysis of KfC specifically for you for only $ $/page.
Order now History of KFC. KFC, Kentucky fried chicken is born at year at a remarkable pace from one road side restaurant into an internationally renowned restaurant chain.
the legal and regulatory, elections, employment law. SWOT Analysis of KFC (Kentucky Fried Chicken) KFC has seen a lot of growth in the past few years in the Asian markets. China has remained at. The company was founded as Kentucky Fried Chicken by Colonel Harland ECONOMIC ANALYSIS •All actual and potential buyers of a product •A company such as KFC usually cannot influence trends in the macro environment, as they affect people and organizations on a.
Transcript of KFC: Brand Analysis. KFC UK: Brand Analysis Harland Sanders opened his first cafe inserving customers in Kentucky USA, his unique recipe for southern fried chicken. Bythe KFC brand was a growing franchise and was later sold to a group of investors.
mint-body.com brings the latest kfc social analytics, trends and key statistics from Facebook & Twitter in Retail industry. Kfc Research Analysis facing in terms of Company/Product, Competition, and Consumers.
We provided our own insights as to why we saw certain trends or patterns. Then, we conducted a survey targeting college students to understand the market. We focused on the health perceptions for consumers of KFC, their products, their .Download